About Us
Our Team
Adrian Verdin
Chief Executive Officer
Adrian Verdin is the Chief Executive Officer for On Brand Hospitality. He has over 25 years of experience in hospitality, as a chef, owner, and operator. The hospitality industry has always been his passion, growing up cooking with his
Mexican mother who comes from a family of restaurant owners. Adrian attended the School of Hotel and Restaurant Management at the University of North Texas. Adrian immediately opened his first concept at the age of 21, one of the
first fast casual Mexican restaurants in Dallas. He continued his passion for Latin American food, through Crave Catering, where he taught interactive demonstrations for at home chefs, bringing cooking classes to the masses and catered
large events up to 10,000 people. Adrian’s pursuit to inspire the masses through food and beverage has allowed him to partner with leading chefs, bartenders, and restaurant groups over the last 20 years across the US. This list includes
renowned bartender Jason Kosmas, restaurateur Phil Romano, and celebrity Chef Amanda Freitag, from The Food Network.
In addition to his work with On Brand Hospitality, Adrian is the co-founder and managing partner of Bar Draught, the first turnkey cocktail draft program used by MGM, Aria, Hilton, Gaylord, The Omni, Whole Foods and Sea World just
to name a few. Adrian Verdin is currently spearheading The Exchange Hall a 35,000 sq. ft food hall, opened in June 2021 and JAXON Beer Garden a 15,000 sq. ft beer garden in the downtown AT&T Discovery District, where the global
headquarters of AT&T resides.
Jaxon Beer Garden opened in March of 2020, 2 weeks prior to the pandemic. Despite all the challenges of Covid, compounded by being downtown, by the end of 2020 Jaxon Beer Garden had become one of the most successful restaurants
in the city. Jaxon Beer Garden in 2021 had sales of over 8 million dollars. In the summer of 2021 Adrian opened up the Exchange Hall with some of the best chefs in the city including 4x James Beard nominated Chef Regino Rojas and
Food network star chef Amanda Freitag. In 2021 the exchange hall opened with a roar, hosting groups like AAHOA a 4,500 person event generating $400,000 in 2 hrs. The District has given Adrian the capabilities to produce concerts with
artists like the Toadies, Matt & Kim, A-track, Crystal Method and Sara Jaffe.
Adrian’s fingerprint and insight in the Dallas food and beverage sector is scene all over the city. Adrian currently sits on the Visit Dallas experience committee. He also works with Downtown Dallas Inc in creating events and activations
for downtown including producing the 41st Annual Dallas St. Patrick’s official concert and the Dia De Los Muertos Festival and Parade. Adrian most recently hosted the 2021 event “Devour” associated with Chef for Farmers, the largest
food festival in Dallas.
Vyctoria Cray
Chief Operating Officer
Vyctoria Cray's illustrious career in the hospitality industry has been marked by a remarkable commitment to excellence and a relentless pursuit of success. Born and raised in Las Vegas, Cray was exposed to the ins and outs of the hospitality industry from a young age. After graduating from the University of Nevada, Las Vegas with a degree in Hospitality & Hotel Management, she continued her professional journey with positions at some of the world's most celebrated hotels, including The Wynn Resort, MGM Grand Hotel and Casino, and The Palms.
Cray's passion for event planning and management led her to work with some of the most significant conventions and festivals in the world, such as The Electric Daisy Carnival, CES, MAGIC, Intel Summit, and many more. As the Director of Nightlife and VIP Services for Jeff Beacher of Beacher's Madhouse in Las Vegas and Hollywood, Cray's career took a significant turn as she launched her nightlife management career in grand style.
After relocating to Dallas, Cray continued to climb the ranks, first as the Food and Beverage Director at the Statler Hotel in Downtown, and later as the operating partner in her first restaurant, Bitter End. Her impressive track record and vast experience led her to assume the position of Vice President of Sales, Marketing, and Strategic Partnerships for Refined Hospitality Concepts, which includes The Statler Hotel, Refined Hospitality Concepts Catering, and Primo's MX Kitchen & Lounge. In this role, Cray was responsible for the success of the Beverage Department, forging long-term community partnerships, overseeing the marketing department, and spearheading overall branding for each concept and the company.
Cray's unparalleled expertise has also led her to serve as a consultant on music venues, bars, restaurants, and large-scale events in Dallas for the past five years. She has most recently teamed up with Adrian Verdin, a well-known Dallas restauranteur, to establish On Brand Hospitality, a venture that promises to be a game-changer in the hospitality industry. With her vast experience, impressive achievements, and a passion for excellence, Vyctoria Cray continues to make her mark as one of the leading hospitality professionals of her generation.